[et_pb_section admin_label=”Section” fullwidth=”on” specialty=”off”][et_pb_fullwidth_code admin_label=”Fullwidth Code”][\/et_pb_fullwidth_code][\/et_pb_section][et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on”][et_pb_column type=”1_3″][et_pb_image admin_label=”Image” src=”https:\/\/maliakline.com\/wp-content\/uploads\/2015\/09\/Sweeps.png” show_in_lightbox=”off” url_new_window=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”|5%|5%|”]<\/p>\n

[\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Collateral, POS, Sweepstakes<\/h3>\n

CARQUEST cabin air filters are designed to stop all kinds of nasty airborne particles \u2013 odors, allergens and contaminants \u2013 from polluting the air inside a vehicle\u2019s passenger cabin. To put product benefits \u201cin your face,\u201d we partnered with a dynamo art director on a campaign headlined by four colorful characters collectively called \u201cThe Nasties\u201d \u2013 Odor Russ\u2122, Aller Jen\u2122, and Smog Dog\u2122.<\/p>\n

Details<\/h3>\n

Agency:<\/strong>\u00a0Powell &\u00a0Partners
\nMy role:<\/strong> Concept, copy, trademarked names<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#edebeb” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Row”][et_pb_column type=”1_3″][et_pb_image admin_label=”Image” src=”https:\/\/maliakline.com\/wp-content\/uploads\/2015\/09\/posters.png” show_in_lightbox=”off” url_new_window=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”|5%|5%|”]<\/p>\n

[\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Print Campaign<\/h3>\n

What better way to promote a great new office building near art museums in the Uptown Cultural District than by looking at it through a lens of pop art, modern art, and even as post-impressionism.<\/p>\n

Details<\/h3>\n

Agency:<\/strong> The Jewell Agency
\nMy role:<\/strong> Headline concepts and copy<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”row”][et_pb_column type=”1_3″][et_pb_image admin_label=”Image” src=”https:\/\/maliakline.com\/wp-content\/uploads\/2015\/09\/docs.png” show_in_lightbox=”off” url_new_window=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”|5%|5%|”]<\/p>\n

[\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Brand Revamp<\/h3>\n

This heavily brainstormed brand revamp demonstrates my ability to work with an agency creative team to generate new brand name options for logo designs. Click here to download the PDF<\/a><\/p>\n

Details<\/h3>\n

Agency:<\/strong> : Powell & Partners\u0003
\nMy role: <\/strong>Naming ideas, plus writing taglines, \u0003positioning statements and creative rationales\u0003<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#edebeb” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Row”][et_pb_column type=”1_3″][et_pb_image admin_label=”Image” src=”https:\/\/maliakline.com\/wp-content\/uploads\/2015\/09\/pages.png” show_in_lightbox=”off” url_new_window=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”|5%|5%|”]<\/p>\n

[\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Email Order and Shipping Confirmations<\/h3>\n

At Kline Creative, we believe even ordinary email messages can be infused with brand personality. Rack Room Shoes was game for something different. Click here to download the PDF<\/a><\/p>\n

Details<\/h3>\n

Agency:<\/strong> Kline Creative
\nMy role:<\/strong>\u00a0Copywriting<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Row”][et_pb_column type=”1_3″][et_pb_image admin_label=”Image” src=”https:\/\/maliakline.com\/wp-content\/uploads\/2015\/09\/vasectomy.png” show_in_lightbox=”off” url_new_window=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”|5%|5%|”]<\/p>\n

[\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Single Print Ad<\/h3>\n

How do you marry the subject of having babies with the subject of making sure you don\u2019t? Kudos to the doctors who approved the concept for embracing a creative approach.<\/p>\n

Details<\/h3>\n

Agency:<\/strong> The Jewell Agency
\nMy role:<\/strong> Overall ad concept, copywriting<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section admin_label=”Section” fullwidth=”on” specialty=”off”][et_pb_fullwidth_code admin_label=”Fullwidth Code”][\/et_pb_fullwidth_code][\/et_pb_section][et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on”][et_pb_column type=”1_3″][et_pb_image admin_label=”Image” src=”https:\/\/maliakline.com\/wp-content\/uploads\/2015\/09\/Sweeps.png” show_in_lightbox=”off” url_new_window=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”|5%|5%|”] [\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Collateral, POS, Sweepstakes CARQUEST […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/maliakline.com\/index.php\/wp-json\/wp\/v2\/pages\/109"}],"collection":[{"href":"https:\/\/maliakline.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/maliakline.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/maliakline.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maliakline.com\/index.php\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":13,"href":"https:\/\/maliakline.com\/index.php\/wp-json\/wp\/v2\/pages\/109\/revisions"}],"predecessor-version":[{"id":335,"href":"https:\/\/maliakline.com\/index.php\/wp-json\/wp\/v2\/pages\/109\/revisions\/335"}],"wp:attachment":[{"href":"https:\/\/maliakline.com\/index.php\/wp-json\/wp\/v2\/media?parent=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}