The first time someone told me they wanted me to \u201cflush\u201d out an idea for an ad, I thought they were telling me to deposit said idea in the porcelain throne, shut the lid and tearfully wave buh-bye as it swirled toward the sanitary sewer.<\/p>\n

It didn\u2019t take me long to realize that they really wanted me to \u201cflesh\u201d out my idea, which may sound a little Dexter or Halloweenish, but at least it\u2019s less scatological than flushing it out.\u00a0\u00a0Note that I only used that $100 word here because no one will ever let me use it in an ad.<\/p>\n

Over the years, I have amassed anecdotal evidence that indicates that between 49 and 58 percent of people in advertising use the word flush when they mean flesh, depending how much they\u2019re into\u00a0Mad Men<\/em>\u00a0and how many times they\u2019ve watched\u00a0The Crazy Ones.<\/em><\/p>\n

Before I damage my current and future earning capability in the advertising industry by being an insufferable know-it-all, I will turn over the task of explaining the difference between flesh vs. flush to\u00a0Merriam-Webster<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The first time someone told me they wanted me to \u201cflush\u201d out an idea for an ad, I thought they were telling me to deposit said idea in the porcelain throne, shut the lid and tearfully wave buh-bye as it swirled toward the sanitary sewer. It didn\u2019t take me long to realize that they really […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/maliakline.com\/index.php\/wp-json\/wp\/v2\/posts\/232"}],"collection":[{"href":"https:\/\/maliakline.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maliakline.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maliakline.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/maliakline.com\/index.php\/wp-json\/wp\/v2\/comments?post=232"}],"version-history":[{"count":1,"href":"https:\/\/maliakline.com\/index.php\/wp-json\/wp\/v2\/posts\/232\/revisions"}],"predecessor-version":[{"id":233,"href":"https:\/\/maliakline.com\/index.php\/wp-json\/wp\/v2\/posts\/232\/revisions\/233"}],"wp:attachment":[{"href":"https:\/\/maliakline.com\/index.php\/wp-json\/wp\/v2\/media?parent=232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maliakline.com\/index.php\/wp-json\/wp\/v2\/categories?post=232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maliakline.com\/index.php\/wp-json\/wp\/v2\/tags?post=232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}