Straight Flush

The first time someone told me they wanted me to “flush” out an idea for an ad, I thought they were telling me to deposit said idea in the porcelain throne, shut the lid and tearfully wave buh-bye as it swirled toward the sanitary sewer. It didn’t take me long to...

Words Gone Wild

After stuffing themselves on turkey and dressing yesterday on Thanksgiving, I bet some of your relatives headed for the couch and said they felt nauseous. Many people think nauseous means to feel sick. It actually means to cause nausea.  So when people say they are...

Farthermore

In 1997, Isuzu introduced the new tagline “Go Farther.” Last year, Ford introduced the new tagline “Go Further.”  So now I’m hopelessly confused (not that I wasn’t already). When should a copywriter use farther vs. further? As usual, my muse, Grammar Girl, has the...