These samples show a more straightforward
approach that’s still capable of engaging an audience.

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Awards Show Video

For years, I scripted the opening video for this global packaging company’s annual Customer Satisfaction Through Excellence awards show. Each video celebrated the accomplishments of individuals and employee teams from around the world. This year they were looking for a concept that highlighted historical significance and breakthrough ideas. Click to play video.

Details

Client: Sonoco
My role: Scriptwriting

Pre-Trade Show Campaign

Long valued as the workhorses of warehouses, loading docks, material handling and transport, pallets could be viewed among the most boring products on Earth or earth. Unless you do what we did in this campaign. Put them in a figurative Lotus position designed to restore Zen-like serenity to the customer’s world, and use a unique URL in the call-to-action. Click here to download the PDF

Details

Agency: SELMARQ®
My role: Copywriting

Trade Show Booth Themed Mailer

Kids who have cochlear implants want to be as imaginative and powerful as other kids. This trade show/user group theme positioned their devices as giving them superpowers like comic book heroes. The concept included a red cape giveaway. Click here to download the PDF

Details

Agency: In-House + Kline Creative
My role: Headline concept and copy

Print

This cochlear implant company has adopted a lifestyle approach to brand positioning. This ad promoted their unique technology focused on increasing sound clarity in a variety of environments. Click here to download the PDF

Details

Agency: In-House + Kline Creative
My role: Headline concept and copy

Radio

This new homebuilder’s goal was to increase website visits and promote design flexibility in 30-seconds. The spot engaged the target audience with a little personality around a subject any parent can relate to – how two-year-olds rebel. Listen to the radio spot

Details

Agency: Castleberry
My role: Scriptwriting and producing

Mailers

At first glance, it would seem like a challenge to make big wooden reels made for utility wire and cables seem scintillating — unless you’re working with a visionary client, creative director and designer. Click here to download the PDF

Details

Agency: SELMARQ®
My role: Headline concepts and copy